Rolex Dealers

Welcome to the blog pages of Second Time Round, a Rolex dealer since 1985. As a family run business we thrive on our continued reputation for excellence and customer satisfaction. We were especially proud to be labelled as “The Largest British Dealer in second hand Rolex’s” by The Evening Standard. So given that this has been our speciality for more than 20 years I thought it would be appropriate to begin our news articles with a little background on Rolex watches themselves.

As a Rolex dealer it is out duty, nay our passion, to know all there is to know about these iconic timepieces. So first things first, I’ll bet you didn’t know that the original inventor of Rolex watches was neither a watchmaker or a Swiss? Hans Wilsdorf was in fact a German who, after working for a Swiss watch manufacturer, moved to London in 1905 to set up business with his brother in law, Alfred Davis. Their business was to actually import watches, in particular the movements from Switzerland and then place them into cases. These watches were then sold to jewellers for resale to the public. The name “Rolex” was not coined at the beginning of the venture, rather the back of the watch cases were engraved with a simple “W & D” which stood for “Wilsdorf and Davis”.

Around 1908 the name “Rolex” was registered as a trademark; apparently his reason for choosing the word is not entirely clear but there is speculation that it derived from the French phrase for “exquisite clockwork”, and that the word itself was pronounceable in many languages. Either way his choice gave us Rolex dealers a brand that has stood the test of time and is synonymous with quality timepieces.

You can read more about the background to Rolex watches on the history pages of our web site. In the meantime I am going to leave you with an anecdote which highlights the reliability of Rolex watches, and emphasises the reason why they are such a dependable and sought after brand for us Rolex dealers to deal in.

In 1996 a fisherman discovered a body in the English Channel. It had been anchored to the bottom of the sea via an anchor which was affixed to the victim’s belt. The victim had a Rolex watch around his wrist; a fact which greatly assisted in the arrest of the victim’s murderer. Through checking the serial number engraved to the back of the piece, and the various markings made at each service the police were able to name the victim. More tellingly the date of death was determined by checking against the date and time of the death listed on the watch. That’s the kind of story we Rolex dealers love to hear. It’s what endears us to the watch.

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